The best digital method for attracting new visitors to your church is through Google My Business.
Google My Business (GMB) is a free online listing that allows your church to be visible in local search results and on Google Maps. This series of posts is designed to help you maximize the impact your church’s GMB listing has to connect with new visitors and make a great digital first impression.
To get started, create or claim your GMB listing and verify your church’s information. Then, focus on these five tips to make the most of your GMB account:
1. Use high-quality photos:
Google allows you to upload up to 20 photos of your church, so make sure to use good-quality, well-lit images that show your facility and people engaging in church life.
2. Optimize your church description:
Your GMB listing includes a short business description, which is a great opportunity to tell potential visitors what makes your church unique. Use keywords that accurately reflect your church’s personality and focus.
3. Encourage reviews:
Google reviews can be extremely influential, so encourage your regular attendees to leave feedback about their experience at your church. You can do this by sending out an email or physical reminders, or by providing an incentive (like a discount on coffee).
4. Respond to every review:
It’s important to show that you value feedback by responding to every single review, both positive and negative. Thank people for their kind words and taking the time to address any concerns that are raised.
5. Stay active with posts:
GMB Posts are a great way to keep your church’s listing fresh and up-to-date. You can use posts to promote upcoming events, share announcements, or even just write a brief message about your church’s mission.
By following these tips, you can make sure that your church is visible and attractive to potential new visitors in your area. Google My Business is a powerful tool – make the most of it!